2 Fatal Social Media Page Mistakes

social media management mistakes

2 Fatal Social Media Page Mistakes (and How to Avoid Them)

Have you ever wondered why your competitor’s Facebook page gets thousands of likes and comments, while yours struggles to gain traction? The answer might lie in the two most common mistakes businesses make on social media. Find out what they are and how to avoid them to finally get the results you deserve!

Mistake #1: Confusing Social Media with TV Shopping


Imagine this: you’re relaxing, scrolling through Facebook, when suddenly, between vacation photos and a cat video, you come across an aggressive ad for a product you don’t care about. Your reaction? At best, you scroll past it. At worst, you hide the post or even the page. And you’re not alone: according to a recent study, many of Facebook users have hidden a page because of overly promotional content.

The lesson here? Social media is not a direct sales platform. People come to these platforms to be entertained, informed, and to interact—not to face the pressure of a hard sell. This doesn’t mean you should give up on your commercial ambitions. Instead, do it subtly, offering valuable content that meets your audience’s expectations and needs.

Some ideas to explore:

  • Share tips, advice, and testimonials related to your industry.
  • Launch contests, quizzes, and polls to engage your community.
  • Highlight behind-the-scenes content, your values, and your team to humanize your brand.

Mistake #2: Treating Your Page Like a Supermarket


“Let’s publish our product catalog, throw in a few promo offers, and wait for conversions!” Many pages start on social media with this approach only to quickly become disillusioned with the results. Worse, some persist by spending a fortune on ads, only to get banned by the platforms. All for nothing.

A social media page isn’t a flyer you distribute randomly, hoping to reach potential customers. It’s a space for relationships, dialogue, and sharing with a community of individuals who chose to follow you. Your mission? Make them want to keep following you by regularly posting content that interests, inspires, and helps them.

Here’s a 3-step action plan:

  1. Define your persona: the ideal profile of your fan. What are their interests? Concerns? Needs?
  2. Create an editorial calendar: vary topics and formats—blog posts, images, videos, live sessions.
  3. Engage with your audience by responding to comments and private messages: Engagement breeds engagement!

Of course, you can occasionally slip in targeted offers or links to your website. But your feed shouldn’t look like a grocery catalog. Otherwise, at checkout, you’ll have zero customers!

Best Practices to Adopt


To create a social media page that really rocks, remember these three basic principles:

  1. Your content should provide value to your fans: entertainment, information, advice. Find the right formula for your audience!
  2. Consistency and interaction are essential: post at least X times a week and respond to all comments.
  3. Keep commercial messages occasional and relevant: prefer a “soft selling” approach to avoid tiring your audience.

Implementing these tips requires time and organization. If you’re short on either, a solution like PulseWeaver can help automate and optimize your social media presence. With features for scheduling, content creation, and performance analysis, this tool boosts your efficiency without sacrificing authenticity.

Ready to take your social media game to the next level? Now’s the time to avoid these two fatal mistakes and apply our tips. Trust us: your stats (and your bottom line) will thank you!

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