How Marketing Automation Can Boost Your Business

Marketing Automation

How Marketing Automation Can Boost Your Business

On your birthday, how do you feel about the brands you frequent that don’t send you any greetings or exclusive promotions, while another, less-frequented brand does? Even subconsciously, this influences our future decisions.

Today, some consumers are even disappointed if their preferred suppliers don’t take this action. Implementing such automations doesn’t necessarily require a lot of resources, but the benefits are enormous, including for your employees. According to a study by Marketo, companies using marketing automation see an average increase of 14.5% in sales productivity and a 12.2% reduction in marketing overhead. We’ll explain this in detail in this article.

I. Automate Repetitive Tasks to Gain Efficiency


Every business has its own data processing flow. Take, for example, a fixed-term contract: after signing, the HR manager sets a reminder in their calendar to take action before the contract ends. Without this reminder, they would need to regularly check for expiring contracts, risking errors such as demotivated employees or legal issues.

A thorough analysis can identify important tasks to automate, thereby increasing efficiency and allowing employees to focus on higher-value activities.

II. Streamline Communication and Collaboration

The advent of tools like Slack and Microsoft Teams has revolutionized workplace communication. They allow for sharing objectives, distributing tasks, tracking progress, and gathering feedback, all largely automated.

Initially somewhat robotic, these tools have integrated AI to personalize messages, including congratulations and reminders. According to a McKinsey study, companies using these collaborative tools see a 20 to 25% productivity increase among knowledge workers.

III. Data for Actionable Insights


Imagine a CRM that detects and displays opportunities during a client call. For instance, a telecom operator could suggest bundling services for discounts, simply by automating this detection. Yet, many operators still prefer spending on advertising to acquire new clients.

CRM and ERP tools can also feed databases with various information. Solutions like Open BI allow for the creation of automated dashboards and reports, helping to quickly detect anomalies and plan future actions. This results in valuable time savings and increased responsiveness.

IV. Choosing and Integrating Automation Tools

Before integrating tools, it’s crucial to compare and select those that best meet the company’s needs. Poor integration can have disastrous consequences.

Therefore, it’s recommended to consult experts in each field (HR, BI, etc.). Once the tools are in place, training sessions should be organized to help employees adapt. Provide easily accessible documentation, workshops, designate reference persons, conduct flash training on updates, and hold sessions to collect employee feedback to improve processes and correct bugs.

The main challenges in integrating automation solutions are often related to team resistance to change and the difficulty of interconnecting different tools. The key is to involve employees early on, show them the tangible benefits for their daily work, and choose modular, interoperable tools.

V. PulseWeaver: A Powerful Example of Automation

At PulseWeaver, we’ve developed advanced automation features for digital marketing. For example, our tool can automatically share each new article from your site on your social networks, adapting the format to each platform: short text + image for one, title + link for another, video with hashtags for a third…

The result for our clients: an average time saving of 6 hours per week and a 30% increase in engagement on their posts.

Another unique feature: automatic content generation in response to current events.

Depending on the chosen frequency, our tool detects trending topics likely to interest your prospects, generates an optimized article with an image, and publishes it on your site and social networks, without manual intervention!

“Thanks to PulseWeaver, we multiplied our current event content by 10, capturing a 120% increase in qualified traffic on these topics.” – Virginie D., CMO

Automation is Essential

It’s now clear that automation is essential for boosting your business.

In future articles, we’ll introduce you to tools, techniques, and tips, with a particular focus on AI integrations. The potential is immense, and the efficiency is unmatched.

What about you? Have you already integrated automation into your business? Tell us in the comments about the challenges you faced when implementing automation solutions.

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